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Dashboard

Executive business overview
Total RevenueBest month in 6
€1,248,900
↑ 18.4% YoY€284,650 MTD
Net ProfitAbove target
€102,474
↑ 36% margin+15.7% MoM
Active CustomersUp 8.1%
1,847
↑ 8.1% MoM+138 net new
Churn RateBelow 5% target
4.2%
↓ 0.8pp MoMBest rate all year
⚠
Revenue at Risk
€48K / yr
From churn — premium tier could recover 60%
Critical
📈
Forecast Confidence
85%
High — driven by enterprise pipeline
Stable
🏆
Top Growth Driver
Enterprise
48% of revenue · +32% YoY
Scaling
👥
Highest Churn
SMB Monthly
7.2% churn · 3× above enterprise
Monitor
📊
CAC Warning
↑ 14%
Social ads: €58 CAC vs €31 content
Action needed
💡
Recommended Action
Launch Premium Tier
€249/mo — 12 accounts pre-interested
High impact

Revenue & Forecast

ActualForecastTarget
📈 +22.3% YoY · Forecast peak: €348K

AI Insights

Updated 2m ago
Opportunities
Premium tier launch
Revenue ceiling can be broken with a €249/mo enterprise plan.
Impact: +€48K/yr
Content channel scaling
Content CAC is 30% lower than social — reallocation could save 12%.
Impact: −€5 CAC
Risks
CAC rising 14%
Social ad inefficiency is the primary driver. Needs immediate review.
At risk: €12K/mo
AOV approaching ceiling
AOV at €154 vs €160 ceiling. New bundles or tiers needed.
At risk: Growth cap
Recommended Actions
1. Launch premium plan
Target enterprise at €249/mo. 12 pre-qualified accounts ready.
2. Optimize ad channels
Pause bottom-20% social campaigns. Shift budget to SEO/content.
3. Retention early-warning
Usage-drop alerts for at-risk accounts. Proven by Q3 campaign.
Gross Revenue
€284,650
↑ 12.3% vs Sep
Gross Margin
60%
+2.1pp vs Sep
Net Profit
€102,474
↑ 15.7% vs Sep
Nov Forecast
€312K
+9.6% vs Oct

Cost Breakdown

COGS€113,860
Operating Costs€68,316
Total Costs€182,176